Every business knows they should be doing some sort of video marketing. Some go ahead and enlist professionals to help them. Fewer still actually ask themselves why they are doing it or what they want to get out of it. Those two questions alone would be the building blocks of strategy.

In this chat, I’ll walk the audience through the importance of video content to businesses, how it fits into your overall strategy and why you don’t always need to hire people like me to make it.